Planet Sub has an authentic laid-back vibe, that has been part of their brand and store experience since they opened. In this work I created 12 different social posts for their holiday promotions as well as redesigning in-store self promotion. I sketched and directed the photo shoot for four final social post images. These would be used in repetition to create unity, as well as keep costs and time down for the quick social posts. I shot and edited all four images, and then applied the advertised deal copy, working to keep the text under the Facebook 20% rule to ensure highest engagement. On the poster work, they wanted to feature some specific deals and options. They were designed with the idea that they will be featured together, but can also work separately or with any future promo images.
-Designed by myself, with art direction from supervisors-