Working with Goodwill as a client was a great opportunity to work in a bit of a different thought process. Their voice is professional yet friendly, as their smiling logo would suggest. In working on these end of year graphics, I worked to create icons and vector graphics that were playful yet legible for small device screens. On the holiday shape graphics, the icons are sized so viewers are intrigued by the shape, and can play a game at identifying the icons they find. The social content evokes a more casual sense that helps to push the idea that Goodwill isn’t a last resort store. As Goodwill sees it, they are a second hand store to find treasures for life and for fun, whoever you are.
-Designed by myself, with art direction from supervisors-