Basil's Bagels is a local, fresh, pop-up food cart that sets up at grocery stores, outdoor and indoor events, and as a street vendor. They wanted to stand out from the usual suspect of bagel shops that have earthy tones, older typography, and detailed logo systems. The solution was white space, pops of color, and patterns of shapes and hand-lettered typography.
Package systems could easily be expanded to other package shapes and sizes. Everything is local and made fresh daily, or made to order. This means each bagel is quick printed on a custom label, or handwritten to order, and given to the customer, ensuring accuracy of orders.